REELED IN BY HALEY
Amanda Elixirs – Paid Ad + Organic Lifestyle Reels
For Amanda Elixirs, I created two distinct pieces of content designed to showcase both conversion-focused advertising and authentic, day-to-day product integration.
Paid Ad Reel: This video was created specifically for advertising use, highlighting my real experience with the product while clearly communicating benefits in a natural, relatable way. The focus was on trust, routine-based usage, and showcasing the product as an easy, realistic addition to daily life.
Organic Lifestyle Reel: This reel showcases how I genuinely incorporate the product into my everyday routine, capturing a more relaxed, lifestyle-driven feel. It was designed to feel native to social media—soft storytelling, real moments, and seamless brand integration without feeling overly promotional.
Together, these pieces demonstrate my ability to create high-performing ad content while also delivering organic, trust-building lifestyle reels that align with a brand’s values and aesthetic.
Cherry Pick – Product Unboxing & Real-Life Use
For Cherry Pick, I created an authentic product unboxing and lifestyle reel centered around how the affirmation magnets fit naturally into my life as a mom.
Rather than simply showcasing the product, the content tells the story behind why I ordered it. I’ve been practicing affirmations with my son from a young age, and when I discovered Cherry Pick’s affirmation magnets, I saw an opportunity to make that practice more visual, engaging, and accessible for him.
The reel documents the full experience:
Unboxing the product
Setting it up in our space
Actively using it together in real life
Viewers see genuine moments of interaction, curiosity, and enjoyment as my one-year-old son engages with the magnets, reinforcing trust and relatability. The product is positioned as a meaningful tool woven into our daily routine, rather than a one-time feature.
This content demonstrates my ability to:
Create story-led unboxing content
Showcase products through real-life family routines
Build trust by highlighting authentic use, not staged promotion
Lykke Pools – UGC Product Experience & Creative Advertisement
For Lykke Pools, I created a series of lifestyle-driven UGC pieces that went beyond a standard product showcase. The content included an unboxing, a unique date-night concept using the inflatable pool as a cozy beach picnic setup, and a second concept featuring the pool indoors for a relaxed movie night with my baby.
These videos highlighted my ability to re-imagine a product in multiple, unexpected ways—showing versatility, emotional connection, and real-life use. The creative direction and storytelling resonated strongly with the brand, leading to additional photo shoot collaborations beyond the initial deliverables.
This partnership reflects how I deeply connect with the brands I work with and consistently find multiple, high-impact ways to bring their products to life through authentic, creative content.