REELED IN BY HALEY

I’ve worked with Cottage Living for over five years, creating UGC that showcases the property through a variety of real-life experiences and booking perspectives.

Throughout our partnership, I’ve created content highlighting:

• Couples getaways

• Solo retreats

• Girls’ trips

• Seasonal stays and slow-living escapes

Each piece of content is rooted in lived experience, allowing potential guests to see how the space can be enjoyed in multiple ways—helping viewers envision themselves booking the stay.

One key content gap I identified early on was the lack of a full visual walkthrough of the cottage. To address this, I created an aesthetic cottage tour that clearly showcased the entire space, flow, and details—giving future guests a true sense of what to expect and increasing booking confidence.

Beyond visuals, my content strategy focused on:

• Lifestyle storytelling and escapism

• Clear booking inspiration (“send this to someone you’d do this with”–style cues)

• Showing why and how the property fits different types of travelers

I’ve also collaborated with Cottage Living on giveaways, which contributed to significant audience growth, helping them grow their social presence by thousands of followers, especially during their early launch phase when they first reached out to me.

This body of work demonstrates my ability to:

• Create high-converting UGC for hospitality and travel brands

• Build long-term brand partnerships

• Translate experiences into bookable moments

• Support growth through content + community-driven campaigns